The Business Growth Dilemma: Wanting to Grow Without Changing
In today's business world, growth is the goal that everyone covets. However, many companies face a fundamental dilemma: they want to grow but are unwilling to do things differently. This phenomenon, while common, can be a significant obstacle to progress and innovation.
The Strategic Importance of Spokespersons in Advertising Campaigns
Using spokespersons, public figures, and celebrities in advertising campaigns is a common and powerful practice in the world of marketing. Throughout my career, I have been fortunate to work with over 16 such personalities, each of whom has brought unique passion and charisma that have made a significant difference in the campaigns. idea.